Are your website pages rather invisible on Google? Do you want to come up on Google Searches for your business name, products or services in your local town/county ( e.g Ipswich Suffolk) or nationwide? If the answer to both of these is yes you need SEO, or to give it’s proper title Search Engine Optimisation.
SEO is a term primarily given to the organic process of improving the visibility and keyword rankings of website pages on internet search engines such as Google, Bing, Yahoo etc without paying to advertise on those search engines via PPC (Pay Per Click) ads.
In simple terms this is done by ensuring website pages have certain organic qualities and attributes and that they are well connected to other sites and social media on the internet.
The Search Engine Role
To understand how SEO works it is necessary to understand the mission objectives of Search Engines like Google and Bing. They aim to display highly relevant website page results, when internet consumers type in a “keyword” search phrase. (Note: A keyword can actually be one or more words )
In order to display the most relevant search results, the search engines will have beforehand crawled and indexed billions of website pages from all over the world wide web.
When a search is made the search engines will retrieve from this index and deliver results pages with links to quality websites they believe offer what the consumer is looking for.
In theory the more specific the keyword search the more specific the result set. The results, which are snippets of information together with a website link will be displayed and ranked according to complex and ever changing algorithms. The top 10 ranked results being on page 1, the results ranked 11-20 on page 2 and so on..
Whilst SEO is generally focused on improving search engine performance, good practice also dictates that the overall consumer experience of visiting any website must be addressed.
You may have a wonderful looking website, but that’s to the human eye. Search engines are computers, using robotic website crawlers to gather information (in milliseconds), index it and then rank it when a keyword search is made. These robotic crawlers need a little extra help to read and understand the content of website pages so will be looking at the textual /image content of the page and page coding to assist indexing correctly.
If search engine crawlers can’t exactly understand what is on your website pages, they might not be able to match up a keyword phrase entered into a search engine against relevant pages of your website. That’s why every business website. large or small, needs at least the basics of search engine optimisation to rank higher in Google or Bing, as shown in the list below;
- Use Modern HTML5 & CSS designed, fast loading web pages
- Use search Engine Friendly “Pretty” Urls- website page addresses after the domain should always give a big hint as to what content is on the page and nothing else..
- Have clear menu and navigation links throughout.
- Write original, informative content and have articles posted/linked to on the main pages of the web site with share links to social media channels. Include keywords and variants within content.
- Do use informative metadata coding throughout
- Use relevant, correctly sized, compressed and tagged images in support of written content.
- Put your full business contact details on your website.
- Always use a mobile responsive web design to allow viewing on smaller mobile devices.
- Use Fast HTTPS /SSL Hosting.
- Get your Sitemap indexed on Google and Bing/Yahoo. Always do Google.
- Use a Google /Bing Places Page for businesses. Always do Google !
- Actively use social media platforms such as Facebook, Twitter, Google to share your pages, posts and news. Encourage customers to follow on social media…
- Have genuine links to/from website to/from reputable third party websites (yell.com, trade directories, publications, associations, articles, suppliers etc.)
- Use of informative error pages and 404 etc server response codes for missing/deleted pages.
- Use of web server 301 permanent redirects etc for web page content that has been deleted or moved to a new address.
If your website is nowhere to be seen on Google the answer undoubtedly lies somewhere above if you want to investigate yourself. An easier route is to request a free, without obligation basic NG24WEB Ipswich website audit. This will give you a better understanding of where things are going wrong and what needs doing to address these failings. If you then want us to help you sort things out we’d be happy to give you a quote.
How much does SEO cost?
This is one of those ” How long is a piece of string ? ” questions. Cost is dictated by the size/type of business, the size of the website (pages/content) and of course how much time is required. Businesses with limited budgets need to be pro-active promoting their business so that any external professional help (and associated costs) are kept to a minimum.
First up, the most important thing for any business website is to get the basics right! This can have a significant effect on it’s own without any voodoo magic! We actually care about your bottom line profit so will only aim to do what can economically be justified in terms of expense versus potential rewards for our clients.