Search Engine Optimisation

If your business is looking for truly affordable Search Engine Optimisation (SEO) to improve your ranking on Google and Bing/Yahoo then look no further. Based in Ipswich, Suffolk we provide value for money SEO services to clients in Suffolk, Essex and indeed throughout the UK.

SEO Images

We work with our clients using cost effective and business sustainable action plans to to achieve higher Google / Bing rankings.  We believe that affordable SEO is all about establishing a long term consultant-client relationship and great team work.

What Exactly is SEO?

SEO stands for Search Engine Optimisation and is a term primarily given to the organic process of improving the visibility and keyword rankings of website pages on internet search engines such as Google, Bing, Yahoo etc without paying to advertise on those search engines via PPC (Pay Per Click) ads.

In simple terms this is done by ensuring website pages have certain organic qualities and attributes and that they are well connected to other sites and social media on the internet.

Whilst SEO is generally focused on improving search engine performance, good practice also dictates that the overall consumer experience of visiting any website must be addressed

 

The Search Engine Role

google-search-the-web-form-input

Search Engines like Google and Bing aim to display highly relevant website page results, when internet consumers type in a “keyword” search phrase. (Note: A keyword can actually be one or more words )

In order to do this search engines crawl and index billions of website pages from the world wide web. Their ultimate aim then is to be able to retrieve from this index and deliver results pages with links to quality websites they believe offer what the consumer is looking for.

The results, which are snippets of information together with a website link as per this examplegoogle serp snippet for ng24web keyword search phrase seo ipswich

will be displayed and ranked according to complex and ever changing algorithms. The top 10 ranked results being on page 1,  the results ranked 11-20 on page 2 and so on..

Basic Optimisation

Website Optimization diagram

You may have a wonderful looking website, but that’s to the human eye. Search engines are computers, using robotic website crawlers to gather information (in milliseconds), index it and then rank it.  These robotic crawlers need a little extra help to read and understand the content of website pages.

a cartoon search engine optimisation robot

If search engine crawlers can’t exactly understand what is on your website pages, they might not be able to match up a keyword phrase entered into a search engine against relevant pages of your website. That’s why every business website. large or small, needs at least the basics of  search engine optimisation (SEO) to feature in Google/Bings top pages.

If your website is nowhere to be seen on Google why not request a free, without obligation optimisation audit.  This will give you a good understanding of where things are going wrong and what needs doing to address these failings.  If you then want us to help you sort things out we’d be happy to give you a quote for our SEO services.

How Much Does SEO Cost?

Our SEO services cost from £50 per month. This ‘from’ cost is  dictated by the size/type of business, the size of the website (pages/content) and of course how much of our time is required. For clients with limited budgets, we always try to get them to be pro-active promoting their business so that our time/input and fees are kept to a minimum.

First up the most important thing is to get the basics right! This can have a significant effect on it’s own. Following that we would follow a bespoke and carefully budgeted plan of action as required.

With some SEO agencies, a business can throw away £1,000’s annually with little reward. Instead of getting the desired profit payback you’ll be given a shed load of SEO speak, waffle and excuses like high ranking competition, Google + Bing algorithm changes, shifting markets and social trends.

Be assured however that we speak plain English and actually care about your bottom line profit so will only aim to do what can economically be justified in terms of expense versus potential rewards for our clients.

 


Share on Twitter
Share on Google+Share on Facebook